Privacy Policy




This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe.

We know that there’s a lot of information here, but we want you to be fully informed about your rights, and how Bodybuilding Clothing UK (BBCUK) uses your data. 

We hope the following sections will answer any questions you have but if not, please do get in touch with us.

When you are using the BBCUK website, BBCUK is the data controller.


Explaining the legal bases we rely on


The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

When you place an order with us, we collect the following mandatory information: name, email address, phone number, billing address, delivery address, company name, VAT number (if applicable).

If you do not provide this information, You will not be able to purchase from/enter into a contract with us.

Legal basis for processing: Processing is necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).

The reason why it is necessary to perform a contract: other than phone number, we need the mandatory information collected by us to establish who the contract is with and to contact you to fulfil our obligations under the contract, including sending you receipts and order confirmations, invoices, statements etc.

Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).

Complying with a legal obligation: Once you have ordered from us, we have a legal obligation to issue you with an invoice for the goods and services you purchased from us at the location where you are VAT registered. For this we require the mandatory information collected by our checkout form for this purpose.

Legal basis for processing: Legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate Interest(s); We collect your phone number for our legitimate interest of more easily and effectively contacting you in relation to your order and your account.


When do we collect your personal data?


When you visit our website, and use your account to buy products.
When you make an online purchase.
When you open an account with us.
When you engage with us on social media.
When you join our mailing list.
When you contact us by any means with queries, complaints etc.
When you ask us to email you information about a product.
When you choose to complete any surveys that we send to you.
When you comment on or review our products and services.
When you fill in any forms we may collect your personal data.


What sort of personal data do we collect?


If you have a web account with us: your name, company name, billing/delivery address, orders and receipts, email and telephone numbers are gathered.
Details of your interactions with us through online, emailing or by phoning us are collected.
For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, brands you show interest in, web pages you visit and how and when you contact us.

Details of your shopping preferences.
For example, details of your visits to our website, and which site you came from to ours.
Information gathered by the use of cookies and similar technology in your web browser.
Personal details which help us to recommend items of interest.
For example, you might tell us what items you like or sell, which we’ll use to guide our suggested items.
We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your ordering experience with us. Of course, it’s always your choice whether you share such details with us.
Your comments and product reviews.

To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.


How and why do we use your personal data?


We want to give you the best possible customer experience. One way to achieve this is to get the richest picture we can of who you are by combining the data we have about you.

We then use this to offer you promotions, products and services that are most likely to interest you.

We hope the following sections will answer any questions you have but if not, please do get in touch with us.

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

If you wish to change how we use your data, you’ll find details please contact us.

Please note that if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us.

Here’s how we’ll use your personal data and why:

To process any orders that you place with us. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.

To respond to your queries, refund requests and complaints. Handling the information, you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.

For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.


In the unlikely event that you need to return your order, please ensure it is received by us within 30 days of receipt of the item.  The item must be in a saleable condition as new.  All of our items are quality checked before sending and are guaranteed fault free at the time of dispatch.  All tags must be intact as sold.

Personalised items are non returnable and non refundable.

The buyer is responsible for return postage costs.

Please contact us at to begin your return.